By National Public RadioNews
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Facebook
is rolling out a major change to its News Feed: pushing up news articles
that come from "high quality" sources, and pushing down the others.
The move signals that, in an effort to combat the problem of fake news, the
social media giant is willing to play a kind of editorial role — making
decisions based on substance, not just how viral a headline may be.
CEO Mark Zuckerberg said in a post to
his Facebook page:
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| CEO Mark Zuckerberg said in a post to his Facebook page |
The
company asserts that its own executives will not pick and choose favorites.
Rather, they'll let the users decide what counts as a trusted source.
Spokesman
Todd Breasseale says in an email: "As part of our ongoing quality surveys,
we asked a diverse and representative sample of Facebook users across the US to
gauge their familiarity with, and trust in, sources of news. A source's broad
trust is one of many signals that determine stories' ranking in News Feed. We
boost links from sources with high trust scores and demote links from sources
with low trust scores."
Facebook
recently announced other reforms that, the company estimates, will result in
less news in the News Feed overall — from the current 5 percent down to an
estimated
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